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Press Release
May 2000


UWE researchers win major funding to investigate the potential for marine ecotourism in the EU North Atlantic Area


How can Dolphin-watching holidays off the coast of Gran Canaria, a marine life centre based in the English Riviera and diving and Whale-watching holidays in the West of Ireland affect the marine environment and support local communities living in these areas? This question will be at the heart of an international research project lead by a team of researchers at the University of the West of England (Bristol UWE).

An interfaculty team of researchers from Bristol UWE’s Bristol Group for Tourism Research have been awarded funding 490,000 EURO’s for a unique project which will assess the potential of marine ecotourism for the European Atlantic area (the META- project). Funding has been awarded by the European Regional Development Fund via the EU Interreg IIC Atlantic programme and the UK Department of Transport, Environment and the Regions.

UWE Researchers from the Faculty of the Built Environment, Bristol Business School and the Faculty of Economics and Social Science will work with partner projects in Gran Canaria, Torbay and the West of Ireland.*

The purpose of the META- project is to promote genuinely sustainable marine ecotourism as a tool of regeneration, particularly in fishing communities hit by the EU’s Common Fisheries Policy, and to influence policy guidelines appropriate to local, regional, national and transnational spatial planning.

The project is funded over two years and research activity falls into three areas.
These include a baseline audit of ecotourism in each of the designated areas and three case studies, concentrating on varying aspects of ecotourism relating to the area where they take place. In addition, a conference will be held in Bristol in September 2001 to report and discuss findings with the wider interested community. The research and conference are timely for the proposed United Nations Year of Ecotourism, 2002.

Dr Brian Garrod, of the Faculty of Economics and Social Sciences, said “Many fishing communities in the EU North Atlantic area have entered a period of serious economic and cultural decline. At the same time, tourism has decreased because of the heavy promotion of the Mediterranean area by package tour operators. As a result, such communities are in crisis”.
David Bruce, of Bristol Business School, added “We are not setting out to actively promote ecotourism if our research proves that this may not benefit either the environment or the local communities. Our primary objective is to underpin future policy making by setting out guidelines for good practice on a local, regional national and transnational level.”

The research will focus on four parallel projects, based in different regions that could benefit from their stunning local marine environment through ecotourism. These ‘parallel projects’ will take place in Gran Canaria, Torbay and the West of Ireland.

Rosemary Burton, of the Faculty of the Built Environment, spoke of the importance of understanding ecotourism. She said, “We recently met up with our research partners in Portugal and it was agreed that we would adopt an interpretation of marine ecotourism. We shared the view that nature based tourism should be low impact; that it should raise appreciation of the marine environment and it’s wildlife; that it should contribute to environmental conservation and provide appropriate benefit to the local community.

“We also agreed that ecotourism could also include the interpretation of local culture as a part of the tourist experience and that it should be managed to be less unsustainable. Although relatively little tourism meets these criteria we agreed that it is these characteristics that tourism should move towards in order to qualify as ‘ecotourism’.”

The long term benefits of the research will include a spatial planning and transport policy guidance and a blueprint for producing marketing strategies for marine ecotourism.


Editors notes:
1/ The project partners include the Marine Institute, Dublin; Torbay Council; Fundacion Escuela de Negocias, Las Palmas de Gran Canaria, Spain; Polytechnic of Viano do Castelo,Portugal; the Department of Environment, Transport and the regions (UK) South West Tourism (formerly West Country Tourist Board); Whale and Dolphin Conservation Society; Biscay Dolphin Research Programme; Ecoscope Applied Ecologists: City of Plymouth; Shannon Development, West Clare Network Initiative, the Minch Project.Gobierno de Canaries, Patronato di Turismo de G.Canaria,Fed.De Empresarios de Hosteleria y Turismo de Las Palmas, ATLAS, Whale and Dolphin Trust - Mull.

2/

The UWE Bristol Research Team -
David Bruce, Bristol Business School
Dr Brian Garrod, Faculty of Economics and Social Sciences
Julie Wilson, Bristol Group for Tourism Research
Maria Casado-Diaz, Bristol Group for Tourism Research

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